Experts in Speech Analytics Technology
& Compliance Recording Solutions

Users experience leads Technology.

How accurate is Thai for your organization’s voice data?

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AI-Driven Speech Analytics Technology
that Accelerates Your Business Outcomes

Quality

Speech Analytics technology helps uplift quality by improving agent skills, detecting prohibited words, triggering quality alerts, providing structured quality reports, and improving first contact resolution (FCR) rates across your contact center.

Efficiency

Speech Analytics boosts process efficiency by reducing repeat calls, enforcing script adherence, enabling fast and powerful search, and turning every call into structured data through accurate Speech-to-Text transcription.

Experience

Speech Analytics helps improve customer experience by analyzing feedback, uncovering trends, reducing churn, and detecting emotions in conversations – allowing you to act on insights instead of assumptions.

Sales

Leverage Speech Analytics to identify competitive advantages, uncover sales potential, detect sales risks, and analyze recurring topics to build playbooks and self-service content that truly reflect customers’ needs.

Compliance

Speech Analytics supports compliance by spotting regulatory phrases, auto-categorizing calls, documenting advisory conversations, providing risk alerts, and detecting potential fraud or misconduct.

Safety

Speech Analytics can play a key role in public safety – triggering threat call alerts, improving emergency workflows, reducing dispatcher workload, and prioritizing critical incidents faster with AI.

Which type of organizations is it for?

Whether you want to modernize your contact center, scale your sales team, or strengthen regulatory compliance – Vasvox Thai Speech Analytics helps you unlock the value of the voice data you already have.

Banking & Insurance

Record, analyze, and review conversations to meet regulatory standards, reduce complaints, and improve service quality across all channels.

Telecom & Contact Center

Analyze call volumes, optimize agent scripts, and mine insights from millions of calls per month in a structured way.

Government & Public Safety

Detect threat calls, trigger emergency alerts, and prioritize critical incidents with AI-driven analytics.

Enterprises with In-house Call Centers

Turn existing call recordings into analytics – across quality, sales performance, and end-to-end customer experience.

Speech Analytics for Quality

Improving Agent Skills – Using AI Speech Analytics to elevate agent skills is essential for modern businesses. The system can automatically select conversation samples for coaching, identify weaknesses, and generate personalized training material. This makes preparation and evaluation more efficient and helps uplift customer service quality over time.

Taboo Word Spotting – Detecting sensitive or prohibited words helps mitigate communication risks related to sentiment, beliefs, or culture. Early detection prevents conflicts, reduces customer dissatisfaction, and protects both brand image and reputation.

Quality Alerting – Real-time keyword detection related to quality issues empowers supervisors to intervene immediately. Automated quality alerts enable timely corrective actions, reduce recurring mistakes, and support higher Customer Experience (CX) standards.

Quality Reporting – Continuous improvement of customer service quality is critical for sustainable growth. Automated tools categorize and score communications, surface trends in dashboards and reports, and enable structured improvements – leading to better long-term customer satisfaction.

Speech Analytics - Quality
Speech Analytics - Process Efficiency

Process Efficiency

Reducing Call Volume – Identify the root causes behind repeat calls to improve First Contact Resolution (FCR), reduce average handling time (AHT), and minimize transfers or callbacks. Solving issues at the first touchpoint lowers frustration and improves customer experience (CX) across the contact center.

Script Adherence – Use Speech Analytics and Call Recording to monitor every conversation, detect deviations, uncover compliance gaps, and highlight coaching opportunities. Refine scripts, measure adherence at scale, and improve QA quality and conversion rates.

Efficient Search – Stop manually scrubbing recordings. Use Fast Search across transcripts, keywords, and metadata to retrieve the exact interaction you need in seconds – speeding up investigations and operational analytics.

Speech-to-Text – Convert conversations into accurate transcripts for summarization, case documentation, and post-call follow-up. Send call transcripts via email to reduce misunderstandings, increase clarity, and reduce manual wrap-up work.

Enterprise-Level Efficiency – When every conversation is transformed into structured data, organizations gain full visibility into cost leakage, service quality gaps, and revenue opportunities across operational, management, and executive levels. Decision-making is no longer driven by intuition alone, but by real Voice Intelligence derived from everyday customer interactions.

AHT Reduction

-35%

Faster call handling with automated search and AI QA

FCR Improvement

+25%

More issues resolved on the first customer interaction

QA Productivity

3x Faster

From manual sampling to 100% AI-driven quality monitoring

Customer Experience

Customer Feedback Analysis – Listening to and analyzing customer opinions is at the heart of any digital business. Using Speech Analytics and Call Center Analytics to filter and structure conversations helps you deeply understand needs and pain points, elevate Customer Experience (CX), and continuously improve products and services.

Trend Spotting – Discover emerging trends and popular topics across conversations. This enables more responsive marketing, better operational decisions, and improved customer journeys aligned with real-life expectations.

Preventing Customer Churn – Real-time detection and alerting on high-risk calls allow your team to step in early, resolve issues, and protect key relationships. This strengthens loyalty, reduces churn, and lowers the cost of reacquiring lost customers.

Emotion Detection – AI-powered emotion detection identifies signals such as anger, frustration, or urgency. Proactive handling of these signals helps your teams defuse tense situations, prevent escalations, and build a sustainable Customer Experience advantage.

Speech Analytics - Customer Experience
Speech Analytics - Sales

Speech Analytics for Sales

Competitive Advantages – In highly competitive digital markets, Competitive Analysis powered by Speech Analytics becomes a strategic advantage. It shortens time-to-market, helps you understand how customers perceive you versus competitors, and clarifies where your real strengths lie.

Sales Potential – Analyzing demand patterns and frequently requested features reveals hidden sales opportunities. Identifying hot topics and recurring intents helps design more effective sales strategies and tailored offers.

Sales Risks – Deep dive into Customer Experience with focus on dissatisfied customers. Detect recurring issues, blockers, and broken promises to reduce revenue risk and prioritize structural fixes that matter most.

Topic Detection – Use AI to automatically detect frequently discussed topics. Turn those into FAQs, knowledge base articles, and self-service content – lowering call volumes while improving service quality.

Have a real case you want to explore with Speech Analytics?

Send us sample recordings or share your business challenge. The Vasvox team will help design a proof-of-concept tailored to your organization.

Share Your Case with Our Team

Speech Analytics & Public Safety

Threat Call Alert – In a digital world full of risk, business and citizen safety is paramount. Real-time detection of threatening language, combined with structured call categorization, strengthens contact center security and enables faster crisis response.

Improved Emergency Processes – Effective emergency management requires structured workflows. Speech Analytics allows calls to be categorized and prioritized, while predefined playbooks support rapid, coordinated response – keeping operations running even in crisis situations.

Relief for Dispatchers – Technologies such as Text-to-Speech, automation, and AI assistance help dispatchers reduce manual work, minimize errors, and speed up communication. Automated documentation and protocol generation ease the burden in high-pressure events.

Fast Prioritization – In fast-changing environments, using AI and Speech Analytics to automatically prioritize calls and incidents is essential. It detects critical events earlier, shortens decision time, and delivers real-time alerts to the right teams.

Speech Analytics - Public Safety
Compliance Speech Analytics

Compliance Speech Analytics

Compliance Phrase Spotting – Automatically detecting whether mandatory statements have been used is a powerful way to identify compliance risks. Spotting deviations, missing disclosures, or incorrect wording helps organizations enforce legal and regulatory requirements, and systematically improve policies and procedures.

Auto-Categorization – Calls can be automatically classified based on their regulatory relevance and archived according to defined retention rules. This ensures data is organized, auditable, and ready for internal or external reviews at any time.

Documentation of Consultancy Calls – Transcribing advisory calls for later approval or evidence greatly reduces manual documentation effort. It improves accuracy and alignment with formal reporting needs, supporting robust audit trails.

Risk Alerting – Automated analysis across large volumes of conversations can highlight suspicious patterns from customers or employees and generate real-time alerts. This enables faster investigation and mitigates legal and reputational risks.

Fraud Detection – Early detection of non-compliance indicators across processes helps prevent penalties and losses. Automated conversation analytics enables organizations to quickly surface anomalies and compare them against internal rules and external regulations.

Designed for a World Where PDPA Comes First

Vasvox Speech Analytics is built upon the principle of Privacy by Design, fully aligned with PDPA, GDPR, and international regulatory standards for organizations under strict compliance requirements.

Our solutions seamlessly operate across On-Premise, Hybrid, and Cloud architectures, with flexible data residency options including storage within Thailand to comply with local regulatory and organizational policies.

Our team works closely with DPOs, Legal Teams, and IT Departments to design secure, transparent, and fully auditable operational frameworks that support long-term regulatory compliance.

Vasvox emphasizes Data Minimization, Role-based Access Control, and Full Audit Trails. Every access to voice records and transcripts is logged, traceable, and verifiable, ensuring that AI-driven analytics never become a privacy or compliance risk.

We also support flexible Data Retention Policies in accordance with regulatory requirements, such as 5-year, 10-year, or even 99-year retention for specific industries, along with secure data deletion and destruction workflows when retention periods expire or when data subject rights are exercised under PDPA.

In addition, Vasvox fully supports the GDPR “Right to be Forgotten” — a requirement that sounds simple but is highly complex at the system level. We provide verified data erasure across voice records, transcripts, indexes, backups, and AI-derived data, ensuring that personal data is permanently and traceably removed in compliance with GDPR and PDPA.

GDPR & PDPA Ready Speech Analytics

Speech Analytics with Compliance & Safety

Speech Analytics is a critical tool for enterprises that must comply with regulations such as GDPR and PDPA. It analyzes conversations between customers and employees to verify compliance, improve processes, and uphold ethical standards. It also reduces the risk of personal data leakage and strengthens customer trust.

For the public sector and public safety domains, analytics is becoming part of core infrastructure – supporting early warning, disaster response, and multi-agency collaboration. Our solutions help authorities manage public safety more effectively and in a timely manner.

By integrating Speech Analytics with compliance and public safety workflows, organizations can lower the risk of data breaches, make better decisions, and create a safer, more transparent environment – while reinforcing public confidence in how sensitive information is handled.

From a technology perspective, Speech Analytics is no longer limited to post-call listening. It has evolved into an AI-driven Risk Detection & Evidence Intelligence platform that detects potential risks in near real time — including misstatements, script violations, missing PDPA disclosures, and legally sensitive language. Every interaction is transformed into digital evidence that can be audited, investigated, and relied upon across compliance, complaint handling, and legal proceedings.

Omni-Channel Compliance Recording & Speech Analytics Technology

Solution Diagram – 3rd-party Recorder

Speech Analytics Solution Diagram

This diagram illustrates how a voice and video recording system integrates with Microsoft Azure and Microsoft 365 through the ASC Recording Insights platform. All media is securely stored in Azure Blob Storage for resilient and performant access. Users can then search and replay recordings through ASC Recording Insights’ intuitive interface, streamlining review and analytics workflows.

The recorder exports data to a Database Server via an Export Job, and ASC imports the data from the DB server over CIFS/SMB using TCP ports 445 and 139. All media is then ingested into ASC neo, the core recording platform, before being surfaced in ASC Recording Insights and stored in Azure Blob Storage.

This solution enables organizations to record, store, search, and replay voice and video securely and efficiently, fully aligned with stringent compliance requirements. ASC Recording Insights can integrate with existing recorder platforms – even non-ASC brands – helping you protect prior investments while modernizing analytics and compliance capabilities.

Vasvox is a specialist in Speech Analytics and Voice Recording Integration across Thailand and ASEAN. If you are looking for a trusted solution to manage voice and video data securely, talk to Vasvox and start upgrading your communication and compliance stack today.

Breaking Language Barriers with AI Speech Intelligence

Vasvox Speech Analytics is not just a transcription engine — it transforms how organizations communicate by enabling multilingual analysis across Thai, English, and regional languages within a single platform.

Powered by Microsoft Azure AI / Cognitive Services, our Speech-to-Text engine supports 100+ languages without building or maintaining models internally. Azure continuously improves accuracy and feature capabilities behind the scenes, reducing Total Cost of Ownership (TCO) and accelerating deployment.

Speech Analytics Technology

The Next Generation of Speech Analytics Technology

Traditional Speech Analytics systems relied on Phonetics-Based matching — analyzing phonemes and comparing them to a sound dictionary. It was once an industry standard, but comes with fundamental limitations:

  • Accuracy drops with accents, fast speech, or noisy environments
  • Requires language-specific dictionaries, making multi-language support difficult
  • Matches words literally — lacks true context or intent understanding

Vasvox adopts a modern architecture based on Neural Speech-to-Text → NLP → Semantic Analysis, where audio is fully transcribed before processing. This enables deeper understanding of human conversations rather than surface-level keyword spotting.

  • Understands context, accents, pace, and linguistic structure
  • Detects Intent, Sentiment, Compliance, Fraud Signals
  • Scales across enterprise environments — from Contact Centers to regulated public sectors

It's no longer about simply capturing audio — it's about extracting meaning, patterns, and business outcomes from every conversation.

This architecture also enables Explainable AI and Evidence-by-Design. Every insight generated by the system can be traced back to its original transcript source, allowing compliance teams, QA units, and executives to trust AI outputs not only for their accuracy, but because their reasoning and evidence are fully auditable.

Conversation Quality Monitoring

AI-powered monitoring of conversation quality across every interaction. The system automatically evaluates proper greeting, PDPA disclosure, customer identity verification, script adherence, and mis-selling detection to ensure consistent and compliant communication standards.

The AI evaluates not only risky statements, but also missing obligations— detecting moments where an agent should have communicated something but failed to do so. Ideal for contact centers, telesales teams, and internal compliance units requiring verifiable, audit-ready digital evidence.

Learn More

Ready to turn voice data into actionable insights?

Whether you start with a small pilot or an organization-wide rollout, Vasvox can help you design a Speech Analytics roadmap that fits your context.

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