Conversation Quality & Behavioral Compliance
for Every Trusted Interaction

Move from listening only when there is a complaint – to a world where AI reviews every call for greeting, self-introduction, PDPA notice, identity verification and proper call closure, while detecting risky phrases and Mis-selling behavior in near real-time.

Designed for Contact Centers, Relationship Managers, Sales teams and service operations that need both service quality and regulatory-grade evidence in a single view.

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Conversation Quality & Behavioral Compliance

What is Conversation Quality & Behavioral Compliance?

It’s not just “word spotting” – it’s understanding the full behavioral pattern of every interaction against your service standards and regulatory policies.

Things that must be said – if missing, AI will alert

  • No proper greeting or opening phrase
  • No self-introduction or company/department introduction
  • No PDPA / Privacy Notice before collecting sensitive information
  • No identity verification steps (e.g. name, account number, key questions)
  • No clear recap of key points before ending the call
  • No “thank you” or proper closing according to service script

Things that must NOT be said – if spoken, AI will flag as risk

  • Phrases implying guaranteed returns or potential Mis-selling
  • Statements that conflict with official documents or approved sales materials
  • Omission of critical risk disclosure or key Terms & Conditions
  • Pressure tactics or misleading statements about customer rights
  • Inappropriate language, threats, sarcasm or emotionally aggressive behavior

This is more than simple keyword detection. AI evaluates context + sequence and combines it with the AI Compliance Policy Engine so you see both service quality and compliance risk in a single framework.

From “Script on Paper” to “Behavior in Every Call”

Many organizations have beautifully written scripts and QA checklists – but in real life, daily pressure, workload and habits create small gaps that can later become major service or compliance incidents.

  • Script Adherence Monitoring – Check whether key steps are followed in every call.
  • Service Quality Checklist – Convert your existing QA forms into machine-readable rules.
  • Coaching & Feedback – AI highlights good practices and improvement points with examples.
  • Evidence for Audit – Each evaluation is supported by transcript and time-stamped audio points.

Instead of spending time finding which calls to listen to, QA and supervisors can focus on coaching and developing the team, while AI reviews every interaction in the background.

The solution works seamlessly with Tendfor Cloud Contact Center, ASC Recording Insights and Teams Compliance Thailand, creating a unified view of conversation quality across all channels.

Conversation Quality Script Adherence Flow

How Does AI Analyze Conversation Quality?

Turning real customer conversations into quality scores, risk alerts, coaching insights and audit-ready evidence – in near real-time.

1. Capture & Transcribe

Voice and video are captured from your Contact Center, Teams, mobile or digital channels, then converted to text (Speech-to-Text) with speaker separation for agent and customer.

2. Script & Policy Mapping

The transcript is mapped against your approved scripts and policies to detect which steps are present, which are missing, and which phrases may violate policy.

3. Behavioral & Risk Scoring

AI computes Conversation Quality, Compliance and Risk scores using Regulatory Memory and historical interaction patterns across your estate.

4. Coaching & Evidence

The system generates strengths, weaknesses and coaching suggestions, with direct links to exact moments in the audio to use as examples or evidence.

This architecture is powered by the AI Compliance Policy Engine v2 (Regulatory Memory), enabling Compliance teams to see not just “what was said in one call”, but emerging behavioral and risk patterns across the entire organization.

Conversation Quality Metrics & Compliance Dashboard

Move from manual sampling to a live, data-driven view across agents, teams and branches.

Conversation Quality Score

Overall quality score covering greeting, communication style, clarity of explanation, listening behavior and closing – with drill-down by agent, team, campaign or channel.

Compliance & Script Adherence Score

Measures adherence to mandatory steps such as PDPA notice, identity verification, risk disclosure and avoidance of Mis-selling phrases as defined by Compliance.

Alert & Incident View

Highlights high-risk calls or abnormal patterns, such as repeated failure to give PDPA notice or frequent usage of risky phrases – so Compliance can prioritize deep-dive investigation.

All metrics can be integrated into enterprise BI tools such as Power BI or your existing dashboards, and combined with Speech Analytics to create a holistic business and service-quality view at enterprise scale.

Common Use Cases for Conversation Quality & Behavioral Compliance

Based on Vasvox experience with financial institutions, public sector and large-scale contact centers.

1) Banking & Investment Advisory

Verify that relationship managers explain product risks, disclose key conditions and avoid guaranteed-return statements – supporting MiFID II, PDPA and local regulations.

2) Insurance & Telesales Monitoring

Monitor adherence to approved sales scripts, cooling-off disclosures and policy conditions, while detecting Mis-selling or overly aggressive sales practices.

3) Contact Center & Complaint Handling

Ensure agents follow the complaint handling playbook – acknowledgement, apology, resolution options and proper documentation – creating solid evidence for dispute or internal investigation.

4) PDPA & Privacy Compliance

Track PDPA notification rate, consent practices and potential over-disclosure of personal data, providing DPOs and Legal teams with actionable insight for policy and training.

5) Branch & Back-office QA

Apply the same level of monitoring to branches and back-office staff using Teams or softphones, where calls were traditionally under-sampled or not monitored at all.

6) Coaching Programs for Agents & RMs

Use AI-generated insights to build structured coaching plans per individual, supported by real-call examples instead of subjective impressions only.

Compliance & Knowledge Center

Deepen your understanding of regulations and best practices before designing your voice recording, AI analytics and conversation-quality architecture.

Compliance Recording 101

Why has communication recording – voice and digital – become a “must-have requirement” for regulated organizations in Finance, Healthcare, Government and beyond under MiFID II, FINRA, Dodd-Frank, GDPR and PDPA?

Read the article & infographic ideas →

AI Compliance Policy Engine (Azure OpenAI)

Move from manual, sampling-based compliance review to full Auto Compliance, where AI analyzes every interaction across Voice, Chat and Video, including rules for Insider Trading patterns and high-risk phrases.

See solution details →

FAQ – Conversation Quality & Behavioral Compliance

Frequently asked questions from QA, Compliance, IT and business leaders when starting a Conversation Quality initiative.

1. How is this different from traditional QA sampling?

Traditional QA typically relies on manual sampling – listening to a small percentage of calls and scoring them by hand. Conversation Quality & Behavioral Compliance applies AI to all interactions, across channels and agents, giving you a full picture of risk and quality while freeing QA teams to focus on coaching and improvement.

2. Can AI detect when agents did not say something they should have said?

Yes. The solution compares transcripts against your scripts and policies to detect missing steps – such as no greeting, no PDPA notice, no identity verification, or no closing summary – and raises alerts to the relevant stakeholders.

3. Do we need to rewrite all our scripts to use this solution?

Not necessarily. We can take your existing QA forms and call-handling scripts and convert them into machine-readable rules using a “Script-to-Rule” approach, then refine them iteratively as your policies evolve.

4. How does this relate to PDPA and data protection?

Conversation Quality monitoring helps ensure PDPA notice and consent steps are consistently applied, and highlights calls where excessive or unnecessary personal data may have been collected. This gives DPO and Legal teams concrete evidence to refine policies and training.

5. Can it integrate with our existing recording platforms?

Yes. The solution can integrate with supported recording platforms such as ASC Neo, ASC Recording Insights and Teams Compliance architectures, and expose data to your existing dashboards and BI tools.

6. Who should own the project – QA, Compliance or IT?

Successful projects are usually joint initiatives between three functions: QA / Customer Experience (use cases and scoring), Compliance / Legal (policies and risk definitions), and IT / Architecture (platform, security and data governance).

7. Can AI help summarize coaching actions for team leaders?

Yes. AI can summarize strengths and areas for improvement per agent or RM, highlight representative calls to use in coaching sessions, and track improvement over time as part of a structured coaching program.

8. How long does it take to see measurable impact?

Organizations typically start seeing patterns and insights within a few weeks of data collection. With an active coaching program built on these insights, improvements in conversation quality and reduction of compliance risk are often visible within 3–6 months, depending on scale and volume.

Ready to elevate conversation quality and reduce compliance risk at the same time?

The Vasvox team can help you design Conversation Quality & Behavioral Compliance tailored to your regulatory, technology and operational context.

Schedule a discovery session Send us your project brief